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By languishing
with a For Sale sign out front, buyers start to ask: “Why?”
Price reduction signs and “owner anxious to sell”
reads as “desperate” to a buyer.
Yes everyone wants
a bargain, but they also always want what everyone else
wants...that’s human nature. Not only that, but the
longer the time on the market, the more of your
marketing budget has to be spent and ultimately the
commission that you are working so hard for gets
lowered.
And if
that isn’t bad enough, you end up with unhappy clients
as well.
So how do
you overcome these challenges?
...and
make your listings profitable?
In today’s
competitive market, realtors must consider Real
Estate Staging as part of their selling process. It
is the
only
service in preparation for selling a house that actually
brings measurable value.
Providing access
to this type of superior customer service gives you a
huge
edge over the competition.
The more realtors there are, the more important the
differences between you become!
WHAT
IS STAGING, EXACTLY?
Staging is the process of preparing any home for sale
regardless of price or location. It is usually executed
by a professional who uses lifestyle selling techniques
to enhance the property presentation, shorten the time
on the market and secure top dollar for the seller.
SHOW
BETTER IN PERSON, AND ONLINE...
With today’s technology, 78% of potential buyers
search the Internet for listings before they decide
if they actually want to go see it. If they do choose to
visit a home, the average time spent there is 6
minutes!
If that place doesn’t
shine like a diamond, both on the Internet and in
person, that very tiny window of opportunity is lost
forever.
As more and more
houses enter the market in Florida, Real Estate Staging
is NOT a luxury but a necessity. Likewise it is
no longer an expense but an investment in equity.
This
article is from a press release by Carole Julius of
Decorating Tradition in Port St Lucie, FL.
Carole is a Certified Staging Professional, the
ONLY organization endorsed by
British TV's famous “House Doctor” Ann Maurice. |
